advertising – Manchester Historian

While advertising originally evolved to answer the needs of industry, it is now a key element of the political world too. Thom Iddon looks at how political leaders have used advertising.

From the Victorians through to the ’60s ‘mad men’ and the interactive ads of today, Megan Dina Garlick explores how ad men came to be.

We are all familiar with the faces of the famous splashed across billboards, TVs and magazines dubiously endorsing all manner of products from face creams to funeral services. Alex Hulmes looks at celebrity branding through history.

Slogans are some of the most memorable media we have, with most of us being able to repeat them at will. Alice Rigby explores where slogans come from and how have they changed over the last century and a half.

In the Middle Ages reading was a luxury not even afforded by most of the wealthy. Therefore, traders promoted their goods through some imaginative images. James Brannan investigates these and other forms of personal endorsement, most notably the trade surnames that remain with us to this day.